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Adwatch (Feb 23) - Top 20 recall: Aviva gets serious

The insurance brand's latest Paul Whitehouse ad takes a disappointingly serious tack.

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Adwatch (Nov 2) - Top 20 recall: The Health Watch

Afro hair and loud acting make for good recall but leave room for doubt about the product.

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Adwatch (Nov 16) - Top 20 recall: Holland & Barrett

Ad promoting health-food and supplements chain's loyalty card inspires 'handout dread'.

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The most irritating ads of 2011

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.

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